Bob Iger: You Gonna Do the Right Thing?

Matt Stoller has some great considerations for ABC's Bob Iger over at the Huffington Post this morning:

There is a window of time now for Mr. Iger to step up, an 'apologize for Tylenol tampering' moment. He needs to cancel this miniseries, and take personal responsibility for inadequate oversight. He should privately fire the people responsible for this total disaster of a project, and apologize. That's the only way to restore Disney's brand among a large group of very angry people. Be brave, be public, and be honorable. It'll work.

And what will happen if he doesn't? Well, it's not just boycotts. Those are probably going to happen, but that's not what Iger has to worry about, or his corporate brethren. You see, Disney has a number of political objectives, as is obvious from the donor patterns of their corporate executives and their lobbying behavior.

Come on Bobby, you can do it. You can make a good decision. We know you can.